Samsung calls iPhone 12 a 'downgrade' — you be the judge

(Image credit: Tom's Guide)

Samsung and Apple released their latest flagship phones within a few months of 1 another, and of course the fan boys were up in artillery well-nigh which device is the best. Well take a seat, because Samsung has attempted to put that chat to bed with its new Galaxy S21 vs. iPhone 12 ads.

The US arm of the company has rolled out 2 videos naming and shaming the iPhone 12's photographic camera capabilities. Samsung isn't shying away from touting the specs of its flagship smartphone, and it's not afraid to trample on the competition to exercise it.

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The derisive tagline of the campaign is "Your telephone upgrade shouldn't be a downgrade," hammering dwelling the bulletin that the Milky way S21 is a step to a higher place the iPhone 12.

While Apple tree's newest iPhone is solid enough, it does fall behind the Galaxy S21 in a few areas. For case, the Samsung Milky way S21 series offers a 120Hz adaptive refresh rate compared to the iPhone 12's paltry 60Hz. The iPhone 13 Pro serial is expected to become a 120Hz ProMotion display.

When it comes to the camera, the Milky way S21 Ultra boasts a 108MP lens on the rear, which allows information technology to have incredibly impressive photos like the ones seen in the ad. The iPhone 12 packs a 12MP shooter, though resolution is only one aspect of image quality.

In add-on, the Galaxy S21 Ultra features a powerful zoom photographic camera with a 10x optical zoom and 120x Space Zoom (digital). The iPhone 12 Pro Max has a 2.five optical zoom and a digital zoom up to 12x.

Then whether information technology's a humble grilled cheese sandwich or something a bit more aggressive like the moon, the idea is that you should get stellar results. Simply it's also worth mentioning that we've seen the Galaxy S21 cameras struggle at times; for example, portraits can sometimes look washed out, especially in brilliant sunlight.

The response to the ads has been mixed, with some commenters lapping upward the shade existence thrown in Apple's direction, while others detect information technology all a bit drastic and cringeworthy.

It's not the first fourth dimension Samsung has taken a potshot at Apple tree. When the U.S. tech giant scrapped its charger from the box, Samsung wasted no time making fun of the move. The ridiculing was a bit pre-emptive, as the Korean company followed conform soon after, making the whole affair embarrassing to lookout man.

Nosotros can't imagine it'll be the last time we'll see companies taking a dig at each other to push their own products, rather than letting the specs speak for themselves. In the meantime, check out our own Samsung Galaxy S21 Ultra vs iPhone 12 Pro Mas face-off and our Samsung Galaxy S21 vs iPhone 12 comparison to run across which phones nosotros adopt based on our testing.

More than: All-time Samsung phones 2021: Which Galaxy model should you buy?

Shabana is T3's News Editor covering tech and gaming, and has been writing about video games for almost a decade (and playing them since forever). Equally well equally contributing to Tom'south Guide, she's had bylines at major gaming sites during her freelance career before settling downwardly at T3, and has podcasts, streaming, and video content nether her belt to kick. Exterior of work, she besides plays video games and should really think about expanding her hobbies.